Covid-19 emergency victim outreach campaign
As an English speaker, when I saw the video of Jane Birkin telling me that I was not alone and that someone could help me, I burst into tears and realised it was time for me to ask for help.
In response to the increase in domestic violence during the Covid-19 lockdown, and to the urgent measures implemented by the French government, Women for Women France launched a multi-language campaign aimed at foreign-born people in France.
The campaign aimed to provide non-French speaking people facing domestic violence with essential information on how to seek help, and to assure them that they were not forgotten or alone.
The campaign was delivered in 27 languages:
written content in 16 languages
22 videos featuring bilingual French celebrities.
WFWF worked closely with government services, trauma specialists and psychologists, translators, community groups, and first-contact victim support organisations to ensure that the campaign contained appropriate and reliable content.
Using a highly targeted approach, the campaign was supported by associations, embassies and consulates, foreign-language media, and online community groups in France, to help the message reach their intended audience.
Women For Women France thanks the French celebrities who participated in the campaign:
Victoria Abril, Nikos Aliagas, Ariane Ascaride, Jane Birkin, Nader Boussandel, Rachida Brakni, Éric Cantona, Clara Choï, Hocine Choutri, Anggun Cipta Sasmi, Linh-Lan Dao, Dave, Imane El Keurti, Rona Hartner, Alexis Manenti, Inna Modja, Bruno Sanches, Ayşegül Savas, Pallavi Sharda, Salimata Sylla, Nadia Tereszkiewicz et Xin Wang.
Project Coordinator: Mélanie Roche
Translations and subtitles:
Arabic (Algerian and Tunisian): Hayat Bearat, Myriam Landoulsi and Ebtihal Ziyadah
Bambara: Nana Camara
Catalan: Veronica Manzanares
Chinese (Mandarin): Xuan Luom, Emilia Wang and Minhui Xue
French: Mélanie Roche
German: Michaela Schoen
Greek: Galinie Pietri
Hindi: Rekha Lecomte
Hungarian: Zora Lakhal Fabian
Indonesian: Anggun Cipta Sasmi
Italian: Patrizia Cecala and Francesca Caracci
Japanese: Clara Choï
Polish: Suzanne Azadeh and Patrycja Maslowka
Portuguese: Rosana De Araujo Correia and Debora Trinidade
Romanian: Gabriela Kouahla and Alexandra Jaraba
Serbian: Jelena Vujosevic
Soninke: Salimata Sylla
Spanish: Raquel Calvo Artal, Georges Latchimy, Veronica Manzanares and Carmen Mera
Tamil: Rekha Lecomte, Sharvnee Raja Mohan and Kokila Mohan
Turkish: Aylin Kabinkara and Zehra Ceylan
Vietnamese: Nga Nguyen